Step 3 – On Page Optimization – Headings

Link Building for Lawyers

22 Mar Step 3 – On Page Optimization – Headings

H1 Headings:

  • Every website page should have 1 x H1.
  • Do not have multiple H1’s on a page.
  • The H1 should be focused on your main keywords and the main topic of that particular page. It is viewed as an important ranking factor.

H2 / H3 / H4 Headings:

  • Subsequent headings following the H1 can be marked as H2, H3 or H4.
  • You can have multiple H2’s, H3’s or H4’s.
  • As basic as it sounds, use headings to make it easy for the user to navigate through and comprehend the page content.
  • Do not use the same keywords in all headings.
  • Do not use headings to stuff more keywords into your content.
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