How to improve your Avvo lawyer rating

24 Sep How to improve your Avvo lawyer rating

Every lawyer knows that word of mouth is one of the best ways to gain new clients, however, with the sudden surge in marketing budgets, it has now become more and more important too. Marketing not only shows off the skills of a particular lawyer or law firm, but it also makes allows a lawyer or firm to compete with others in the industry. Some professionals reach out to firms to handle their marketing needs whereas others opt to do it in house. Either way, it needs to be done. It’s so important that more firms look into getting a good law firm marketing strategy to help themselves get some more clients. One emerging marketing tactic is a site called Avvo. It gets mixed reviews from lawyers but none the less, it’s there and clients can see it. Avvo is a directory of lawyers, where each individual lawyer receives a rating out of 10. Avvo does not give an accurate representation of a lawyers true ability. Which is why some lawyers love it and some hate it. Avvo is available for all lawyers and attorneys, so whether you’re a criminal defense lawyer or estate planning attorney, you will be able to enter into the directory.

Avvo is here to stay, it is a very powerful directory service which competes with Yelp, Justia & Findlaw as the top directories for lawyers and attorneys.

So, how do you improve your Avvo rating?

Firstly, you need to claim ownership of your profile and fill in as many of the details about your past experience as possible. The more experience and the more fields you can complete the higher your rating will be.

If you are an experienced lawyer, just completing your profile in as much detail as possible can get you a rating of around 9 out of 10.

Experience that improves your Avvo rating:

  • Associations
  • Awards
  • Licenses
  • Cases
  • Education
  • Publications
  • Speaking Engagements
  • Work Experience

After you have completed your profile, you will have a specific rating out of 10. Now to get to 10, you need peer reviews / endorsements. Reviews from other attorneys count as .1 of a rating.

So 10 peer reviews / endorsements count as 1 rating point.

Client ratings have no impact on your Avvo rating.

If you need help improving your Avvo rating, on any other online marketing contact Lawyers SEO today.

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